Business Administration
Betriebswirtschaftslehre
6 CPSummerEN
Contents
Lecture: • Motives and functions of a business • Business ethics and social responsibility • Assessing economic conditions • Starting a new business • Business planning • Managing effectively • Organizational structure • Improving productivity and quality • Hiring, training, motivating, and evaluating employees • Creating, pricing and promoting products • Distributing products • Accounting and financing • Expanding the business abroad • Macroeconomics and macroeconimic policy • Stimulating economic growth in the long and short run • Unemployment and inflation • Money and monetary policy • Fiscal policy • International trade and comparative advantage • Exchange rates and the macro economy Seminar: • Finance, evaluation and decision making • Creating a business plan
Learning outcomes
After participating in the module, students will be able to • understand the various aspects of how to establish and run a business • understand and evaluate selected management concepts, and • apply various decision-making tools in business.
Assessment
• Written examination, 80 min. (50%) • Written paper (business plan) OR oral presentation, 20 min. (50 %)
Literature (2)
- Madura, J. (2007): Introduction to Business, Thompson South-Western, 4th edition, Mason, USA.
- Baye, M.R. (2003): Managerial Economics and Business Strategy. Boston u.a.O.: McGraw-Hill
Source: BTU's module description · retrieved 29 Sep 2026Original